More than direct economic effects, the covid-19 pandemic has resulted in a series of emotional consequences for global population. Neuroscience studies, which evaluate the connection of emotions, thoughts, feelings and human behaviors, open room to reflections on how emotional impacts brought by the pandemic are noticed on trades of a certain product.
When we consider that a human being is in charge of business, it is possible to understand that the psychological strength of a pandemic crisis is as relevant as other technical aspects that define the market
Fonte: CEPEA
